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Zildjian Endorsement Agreement Pdf4/20/2021
Due to the development in the field of mass communications, as one of the oldest branding tools, celebrity endorsement will keep its effect.Turkish Airlines has confirmed with its own example that the celebrity endorsement works and they have proven it globally.The main objective of this paper is to show application of celebrity endorsement as a branding tool generally in airlines and specifically in Turkish Airlines, which has long term celebrity branding strategies.Current literature provides evidences that celebrity endorsement has positive impact on brand.
![]() The case of Turkish Airlines proved to be one more evidence that this positive relationship is really true. Turkish Airlines logo Figures - uploaded by Agim Mamuti Author content All figure content in this area was uploaded by Agim Mamuti Content may be subject to copyright. Zildjian Endorsement Agreement For Free Public FullDiscover the worlds research 17 million members 135 million publications 700k research projects Join for free Public Full-text 1 Content uploaded by Agim Mamuti Author content All content in this area was uploaded by Agim Mamuti on May 18, 2016 Content may be subject to copyright. Due t o the development in the field of mass communications, as one of the oldest branding tools, celebrity endorsement will keep its effect. The main objective of this p aper is to show application of celebrity endorsement as a branding tool generally in airlines and specifically in Turkish Airlines, which has long term celebrity branding strategies. ![]() Th e case of Turkish Airlines proved to be one more evidence that this positive relationship is really true. Key wor ds: Br anding, Celebr ity En dorseme nt, Ai rlines, Turkis h Airli nes 1. Literature Review Due to constant innovations in marketing during p revious yea rs, celebrity end orsers became a great marketing tool. There are various definitions of cele brities and celeb rity endorsement. Different researchers mentioned and provided various explanations. C. Wright Mills (1956, pp. The celebrities are The Names th at need no further identification. Those who know them so far exceed those of whom they know as to require no exact computation. Wherever they go, they are recognized, and moreover, recognized with some excitement and awe. More or less continuously, over a period of time, they are th e material for the media of communication and entertainment. And, when that time ends as it must and t he celebrity still lives as he may from time to time it may be asked Remember him That is what celebrity means. Mentioned definitions from sixties and eighties did not change a l ot nowadays. According t o Christina Schlecht, celebrities are people who enjoy public recognition by a large share of certain Group of people whereas attr ibutes like attractiveness, extraordinary lifestyle are just examples and sp ecific common characteristics cann ot be observed though it can be said that within a corresponding social group celebrities generally differ from the social norm and enjoy a high degree of public awareness (Schlecht, 2003). One of the latest definitions says that celebrity is an individual whose name has attention -getting, interest-riveting and profit generating value that stems from the high level of public attention and interest (Gupta, 2009 ). The t erm celebrity is normally associated with individuals who are frequently in t he public eye and typically have a high profile in, among others, the sports an d entertainment industries.
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